Simon Blanchard

Research

A full list of my academic publications is available in my curriculum vitae. Below are selected articles with direct access to resources including PDFs, journal links, and open data/code when available.

Selected Working Papers and Projects

Blanchard, S. J., Duani, N., Garvey, A. M., Netzer, O., Oh, T. (2025). Using Generative AI for Surveys and Experiments with Human Subjects.

Outlines best practices and use cases for applying generative AI tools in behavioral research. * Equal contribution.

Project Website

Garvey, A. M., Blanchard, S. J. (2025). Using Large-Language Model Chatbots in Survey Instruments: A Tutorial.

Provides a hands-on guide for embedding AI chatbots into Qualtrics and other survey platforms for behavioral research.

Project Website

Blanchard, S. J., Milsark, E. (2025). Research Designs for Evaluating Terms of Service and Privacy Policies.

Examines experimental frameworks to evaluate how digital policy disclosures influence consumer behavior.

Pre-print

Selected Published Articles

Blanchard, S. J., Palazzalo, M. (2024). Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors Marketing Science (forthcoming)

Examines how removing gamification features from mobile banking apps impacts user behaviors and engagement. * Equal contribution.

Journal

Garbinsky, E. N., Blanchard, S. J., Kim, L. (2024). Financial Mindfulness: A Scale. Forthcoming, PSPB

Develops and validates a scale to measure financial mindfulness in consumer decision-making.

Journal Financial Mindfulness Quiz

Blanchard, S. J., Dyachenko, T., Kettle, K. L. (2020). Locational Choices: Reserved-Seating Venues. Journal of Marketing Research

Analyzes how consumers make seating decisions based on proximity to others in ticketed events. We also provide an experimental platform to conduct such studies.

Journal Study Platform

Kettle, K. L., Trudel, R., Blanchard, S. J., Haubl, G. (2016). Repayment Concentration and Consumer Motivation. Journal of Consumer Research

Finds that repayment structure affects motivation to pay off debt more quickly. Our research is frequently discussed as evidence for the effectiveness of the "snowball method" for debt repayment.

Journal