I am the Beyer Family Associate Professor of Marketing at Georgetown University, where I am the director of the MBA Certificate in Consumer Analytics & Insights, and teach Digital Marketing and Marketing Intelligence to undergraduate, MBAs and executives. I have been at Georgetown for 10 years. I have also been a visiting associate professor at Dartmouth College and a visiting research scholar at Columbia University (on sabbatical).
In my research, I develop data analysis methods to inform managers about how consumers make complex decisions. Substantively, I’ve recently focused on how financially vulnerable prioritize debts and consumers' financial decisions more generally. Methodologically, I either create (field/lab) experiments along with (new) statistical models.